I quite liked the clothing commercial art. The best example I had was THRASHER magazine. They took the genius idea to sell a magazine through fashion. This reached out to a lot of young teens, young adults and adults back in 2015-18 and no one even knew it was a magazine brand despite having magazine written underneath. The magazine founder Thrasher is a skateboarding magazine founded in January 1981 by Eric Swenson, and Fausto Vitello, and published by High Speed Productions, Inc. of San Francisco, US. The publication consists primarily of skateboard and music-related articles, photography, interviews and skatepark reviews.
Thrasher in Streetwear Skateboarding also became popular streetwear. Most will argue that it began when influential streetwear giant “Supreme” released their video “Cherry,” which highlighted the skateboard culture to the world. Soon celebrities like Justin Bieber and Rihanna followed. They have been spotted wearing Thrasher merchandise on multiple occasions, which promoted the brand to their fanbase. The cherry video from supreme came out in 2014. This obviously made thrasher want to expand their brand into new territory, straying far from the US all the way round the world due to social influencers, this caused the popular outburst of the thrasher fashion in 2015 in the UK.
Source: Skateboard and Streetwear Culture: The History of Thrasher Clothing · Beautifulfeed
Cherry Supreme video that started it all: https://www.bing.com/videos/search?q=cherry+supreme+video&docid=607987556521870840&mid=F4E248726B5F2F43100BF4E248726B5F2F43100B&view=detail&FORM=VIRE
My second option Visual Communication.
I really like how the ‘We can do it’ quote empowered women through the war and gave them a reason to get up and do something-
And yes from one of the most unreliable sources Wikipedia- ” We Can Do It! ” is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. The poster was little seen during World War II. It was rediscovered in the early 1980s and widely reproduced in many forms, often called “We Can Do It!” I absolutely love how They gave the women power and the power to support the men in the war. Compared to now, the only quick quote that i can think of from a brand to try and encourage you to do something is Nike with the ‘just do it’ It might be because of how long its been but it just doesn’t feel special to many people. Its not in a time of need, 2020, we’ve barely heard it- possibly have but I really don’t take note on Nike media that much.
Packaging
Packaging is my final one, I do like how companies design a good logo and something that stands out and when people see it more often in stores, someone’s hand or on the floor you’re more than likely to try it for yourself. The BEST example of this is McDonalds. Everyone knows it so well, you’re bought up and already know it. 15 May 1940, Richard and Maurice McDonald, The people behind this American treat, it grew and struck world wide, and not to this day, we don’t need an introduction to the Donald brothers when their fast food restraunt is literally their name.